- By IDX Boost
- January 22, 2018
Having a website for your real estate business isn’t as simple as it was 10 years ago, or even 5. Long gone are the days of posting your listings and leaving it at that. These days the market is much more saturated, and everyone wants the new thing that will streamline the client’s experience, and give them an edge. It’s important, however, to not simply respond to the changes in the industry. By then, you’re already behind. Instead, working to ensure you’re always pushing for innovation is key, and that’s where these tips come in. But, here’s a bonus tip before we get started: you don’t need to spend thousands of dollars on a web designer. Free real estate websites are more effective than ever.
1. Every Real Estate Website Needs an Integrated IDX
IDX, or Internet Data Exchange is the industry standard that real estate professionals use for displaying data on their websites. This means that your free real estate website will be showing the most accurate, up to date information to your clients in nearly real time.
2. Marketing Automation is Crucial for the Real Estate Leads Generated on Your Website
Even with free real estate websites, you have the ability to simplify your own experience. When it comes to managing your website, the little things like email lists, social media, etc. are often times what eat up your time. With marketing automation, you can cut down on time spent away from what matters— nurturing your clients, and generating new real estate leads.
3. Real-time Analytics and User Behavior
This is a big one. With real-time analytics, you can jump right in the experience of your client. Which listings they’re looking at, what amenities they search for, and what their price-point is. This is extremely valuable information that you need to take advantage of.
4. Simple Design
While it may be tempting to go all out with your website’s design, stop. Keep it simple. Your clients will thank you if your free real estate website is easy to navigate. Sometimes, less really is more.
5. Contact Tab
And the very last thing on the list that you must include, is an easy to find “contact us” tab. This is where your potential clients become actual clients. If you’re not easy to contact, your potential lead may move on to another site where they can contact the Realtor. So, make it one of the main tabs on your homepage and add all of your contact info (and a photo of you never hurt).