Having a website for your real estate business isn’t as simple as it was 10 years ago, or even 5. Long gone are the days of posting your listings and leaving it at that. These days the market is much more saturated, and everyone wants the new thing that will streamline the client’s experience, and give them an edge. It’s important, however, to not simply respond to the changes in the industry. By then, you’re already behind. Instead, working to ensure you’re always pushing for innovation is key, and that’s where these tips come in. But, here’s a bonus tip before we get started: you don’t need to spend thousands of dollars on a web designer. Free real estate websites are more effective than ever.

1. Every Real Estate Website Needs an Integrated IDX

IDX, or Internet Data Exchange is the industry standard that real estate professionals use for displaying data on their websites. This means that your free real estate website will be showing the most accurate, up to date information to your clients in nearly real time.

2. Marketing Automation is Crucial for the Real Estate Leads Generated on Your Website

Even with free real estate websites, you have the ability to simplify your own experience. When it comes to managing your website, the little things like email lists, social media, etc. are often times what eat up your time. With marketing automation, you can cut down on time spent away from what matters— nurturing your clients, and generating new real estate leads.

3. Real-time Analytics and User Behavior

This is a big one. With real-time analytics, you can jump right in the experience of your client. Which listings they’re looking at, what amenities they search for, and what their price-point is. This is extremely valuable information that you need to take advantage of.

4. Simple Design

While it may be tempting to go all out with your website’s design, stop. Keep it simple. Your clients will thank you if your free real estate website is easy to navigate. Sometimes, less really is more.

5. Contact Tab

And the very last thing on the list that you must include, is an easy to find “contact us” tab. This is where your potential clients become actual clients. If you’re not easy to contact, your potential lead may move on to another site where they can contact the Realtor. So, make it one of the main tabs on your homepage and add all of your contact info (and a photo of you never hurt).

Create a free IDX Boost website today!

Real Estate Leads for Your Business

 
A real estate lead is simply a name and a way to contact that person. You must keep that in mind when considering increasing your real estate leads because technology has created even more avenues for contacting potential clients. Some clients may want to share an email address while others may communicate more through text or phone call. By considering all the avenues potential clients can contact you, through your website, social media, and phone, you will find more venues for gathering information and this will turn into more real estate leads.

Don’t forget about social media

Real estate leads don’t only come through your website or your voicemail. Anyone following your social media pages is a potential client. Having a consistent online presence through Facebook, Twitter, or even Instagram is a great way to showcase your work, present current listings, and increase your real estate leads. Followers that like your pages, make comments, or ask questions, provide the perfect opportunities to make contact, send them to your website, and encourage them to share contact information which will increase your real estate leads.

Maintain consistent communication

Converting real estate leads into clients takes time because selling properties and listings can’t be done in a weekend. To increase your real estate leads maintain consistent communication. Respond quickly to those emails and voicemail messages because this will start the relationship you’ll need to turn leads into clients. It’s also important to consider every opportunity even if a client seems cool or disinterested. By making contact and following up you may not convert a client right away but you’ll be the first in mind when they are ready to start the buying or selling process.

Make it easy to get in touch with you

In order to increase your real estate leads you have to have several contract opportunities. The most obvious options are your website and your phone number. Prospective clients like a clean and easy way to see what you offer and how you operate and your website is the perfect reference place for a connection. Social media is another area prospective clients may want to connect either through a post you created or a private message and this is another opportunity to connect and start a conversation. Your current clients may refer their friends or family to you which means you should make it easy for your name, email, and website to be passed along either through a business card, flyer, or another physical handout as well as your social media page or website.

At IDX Boost, we’ve made it easier than ever for Realtors to generate and engage new leads. To create your free real estate website, click here.

When we started building real estate websites over 10 years ago, we realized most Realtors were in the dark about online marketing best practices. Today, we’ve helped hundreds of agents and brokers establish an online brand take their businesses to the next level. But with so many real estate marketing companies out there promising to deliver results, how can you be sure you’re choosing the right one for your business?

IDX Boost has thought about that a lot, and we finally realized the answer: Give the website for free.

That’s our secret to helping you succeed. Here’s why it works.

With most real estate website companies, they charge an up-front fee, monthly service fees and customization fees every time you want to make changes to your website. A real estate agency is a small business operating oftentimes on slim margins. Whatever marketing budget you do have needs to go toward other, more directly impactful things like direct mailings and online ads. Having to pay thousands of dollars just to hang your sign on the internet doesn’t make good sense.

The market was waiting to be disrupted by a company that could offer real estate agents an alternative that

a) didn’t sacrifice on quality and

b) made sense financially

We’re giving away pro websites for free and charging $69 a month for a suite of amazing services. These include the integrated IDX search system, real-time analytics (watch what your users are looking at on your site), web hosting and marketing automation like email notifications to your customers.

Now you can stop spending all your marketing budget just getting your business online. Now every sale you make from your website is almost pure profit. Now you can rest easy with our fast and personal user support.

The trick is IDX Boost. What are you waiting for?

Sign up!

The world asked and IDX Boost delivered. After years in the business of creating real estate technology and through trial and error we bring to the industry a new breed of MLS search tools, leaving behind the old days of real estate. IDX Boost is fast, easy to use and affordable.

by UX (user experience) experts in collaboration with top producers, Realtors and agencies.

IDX Boost puts together the most comprehensive and beautiful MLS search tools. This platform gives real estate agents the ability to create a free, industry-leading website within a few minutes. Our super easy-to-use site customizer gives agents full control of the site’s look and feel and most importantly… its content.

Created for WordPress, IDX Boost gives users the flexibility to benefit from hundreds of third-party plugins, and its dashboard allows you to create content and use best practices for search engine optimization. A full-blown dashboard called IDX Analytics allows you to track your customer’s (and potential customer’s) journey through the website, showing visited listings, favorites and even saved searches. The dashboard also alerts you when a new visitor is live on the site.

We built IDX Boost after perfecting the system through the feedback of over 200 agents. The result is the most advanced and elegant real estate website with IDX search in the industry. No other company offers as much powerful technology in a single product. The new, fresh look combines with a responsive, mobile-friendly interface to appeal to agents in the competitive South Florida market and beyond.

Plus, we’re making an offer no agent can refuse: a free website. You just pay the data and hosting